You need to include both the visual and audio elements in your script to show how the two work together to tell a complete story. When it comes to videos, the script isn’t just about what’s being said on camera or in the narration. Regardless of your chosen script format, there are a few common elements of great marketing video scripts: Clearly outlined visual and audio elements While some people prefer to write their marketing video scripts like a movie script with visual details written alongside the dialogue, others prefer to organize the script visually by using a table or including a storyboard. There are many different approaches to writing a great video script. Below, we’ll dive into what you need to have in your script if you want your video to really stand out and provide you with some templates and examples you can use to get inspired and start writing! Elements of a standout video script Video script templates are a helpful resource to have on hand when you start your next video project. For that reason, marketers need to know how to write a good script that serves as a starting point for video production. You’ve got to create a video that speaks to your target audience, holds your viewers’ attention, and effectively communicates your brand’s key messages. Marketers may not have set out to make movies, but video is a powerful asset to add to any marketing strategy.
